I created a 4 panel social media graphic and an animated video for Aboitiz. “Techglomerate”, coined by Aboitiz, comes from the words “Technology” and “Conglomerate”. First, I’d like to talk about the graphic. For the initial pass, the peg given to me was composed of holograms and virtual screens. Here’s what I came up:
After that, I was told to simplify it and make it more minimalist. I lightened up the feel of the graphic and made the shapes more basic.
For the third pass, they want it to be more aligned with GenZ. I send two initial concepts and here’s what was chosen.
After some adjustments to the color, replaced some images, and revised some parts of the copy, here’s the final graphic.
The design for the animated video relies on the graphic.
